Greet your client by name and thank them for their time. Again, a brief email helps clients who view your email on a mobile device. A shorter message lets the client know that their response can be just as quick and easy. Most people skim emails first, so it’s important to keep your follow-up email short by getting directly to the point. “, let’s chat about selling your home”.Make sure your subject line is 41 characters or less (this also helps clients see the entire line on a mobile device). Your real estate follow-up email should ask a question, address their interest in a neighborhood or property, or present yourself as free to chat. Give clients a reason to open your email. Make sure you’re touching upon the following key points in each email. What makes a great follow-up email to clientsįollow-up email should be compelling enough for a lead to open, read and take action. By sending a follow-up email, you can encourage the buyer to connect over the phone, then book an appointment and eventually complete a sale. Reference their answers in your follow-up email to build rapport with the client.Įmails drive business. Remember the FORD acronym - family, occupation, recreation and dreams - to recall which priorities the client identified for you. It provides an opportunity for personalization. Sellers spend six months on average just thinking about listing their home, and those who have owned their home longer take even more time to decide to sell. For example, according to Zillow Group Consumer Housing Trends Report 2019 survey data, buyers spend an average of 4.5 months shopping for a home to buy. Sending a follow-up email is especially useful for long-term or slow-moving leads. It doesn’t take long to compose your email, and buyers can read them at their leisure.Įmail is excellent for long-term leads. As a Zillow Premier Agent, you may receive additional leads who may not be ready to buy or sell immediately, but nurturing them with email can help move them closer to a transaction.īuyers prefer email. Agents use real estate drip campaigns in direct marketing to acquire clients through nurture leads. Sending a follow-up email is a great way to connect with buyers who have a longer time frame, and a drip campaign can make it even easier. But nothing beats email for client communications, whether quick check-in messages or for a detailed conversation. Text messages are another way to follow up when sending a follow-up email, be sure to confirm which method the client prefers.Īny real estate agent with a Zillow account can use the Zillow Premier Agent app to send clients a quick text when they’re in the thick of buying or selling. What’s the best way to contact a client? Email is an increasingly preferred - and nearly always appropriate - communication method, but it works hand-in-hand with live phone calls as well to keep your interactions personal. When to send a follow-up email to clientsįollow-up emails are necessary to maintain relationships with clients and potential clients and increase your chances of closing a sale.What makes a great follow-up email to clients.It’s best to avoid using them to make sure your emails are easy to read and navigate.
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Videos and GIFs may not be compatible with all email clients, so they will not display properly for everyone.
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This is because they can take up a lot of space and slow down the loading time of your email, which can be frustrating for the recipient.
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While videos and GIFs can be a fun and engaging way to grab the attention of your audience, they are not appropriate for use in a signature. Including videos and GIFs in your email signature is not recommended. You can also include a brief tagline or slogan that describes your business, but avoid including too many details or links that may distract the recipient from the main content of your email. Only include the most important information in your email signatures, such as your name, job title, and contact information. It’s important to keep it concise and to the point so that it doesn’t take up too much space in the recipient’s inbox. Unnecessary detailsĪnother thing to avoid in your signature is including unnecessary details. Using inspirational quotes can take up valuable space and make your signature look stuffed or unprofessional.
![email signature real estate examples email signature real estate examples](https://images.examples.com/wp-content/uploads/2019/03/Responsive-Email-Signature-for-Real-Estate-Business.jpg)
While some people may enjoy reading these quotes, others may find them cheesy or irrelevant to the content of your email. Things to avoid in your signature Inspirational quotesĪ lot of people like adding inspirational quotes to their email signatures, but in certain cases, this can be inappropriate.